Case Study: Helping Markets for Makers Scale Nationally with a Remote Team
Mariana – Social Media & Customer Service
- Publicist, bilingual, with U.S. experience.
- Runs social media strategy, trend-driven content, updates the WordPress site, and jumps into customer service when needed.
- Full-time, $1,450/month.
Sergio – Logistics & Operations Manager
- Business administrator with corporate business development experience.
- Handles vendor hiring, on-site logistics, flights, materials, and orders.
- Frees Natalie’s time so she can focus on growth.
- Full-time, $1,700/month.
Thauane – Marketing & Community Assistant
- From Brazil, with experience in email marketing and PR.
- Manages press releases, influencer campaigns, sponsors, and the makers’ community, creating educational and resourceful content to help vendors grow sales.
- Also runs the company’s email marketing strategy.
- Full-time, $1,600/month.
Value Delivered
- Natalie scaled from 20 to 32 markets per year.
- Freed time to balance growth and family.
- Elevated social media and brand presence.
- Improved operations and vendor experience.
- Built sustainable systems with trusted, full-time team members.
The Cost Advantage
Hiring comparable U.S. talent full-time would cost:
- Social Media Manager: $4,000–$5,000/month.
- Logistics/Operations Manager: $5,000–$6,500/month.
- Marketing/Community Assistant: $3,500–$4,500/month.
Impact
With Pro Plug, Markets for Makers didn’t just save money, they scaled faster and smarter. Natalie gained:
- Three full-time professionals she can trust.
- The ability to run 12 more markets per year.
- Time to focus on vision, growth, and family.
And for the team members: Mariana, Sergio, and Thauane,this opportunity meant meaningful work, growth, and stability while supporting a brand they’re proud of.
- Total U.S. cost: ~$13,000–$16,000/month.
- Pro Plug team cost: $4,750/month.
- Monthly savings: ~$8,250–$11,250.
- Annual savings: ~$99,000–$135,000.
Pro Plug helped Markets for Makers cut costs by over $100K per year, while building a strong team that directly enabled the company to scale nationally.